Why I Chose to Work in Public Relations

I didn’t know what I wanted

After high school I wasn’t sure what I wanted to do with my life. I tested out a variety of cegep programs and I just couldn’t find one that was a good fit for me. I decided to take a break from school and chose to work full time. I moved out on my own and experienced life as a “real adult” with rent and bills to pay. To say that I did not enjoy it would be an understatement. While I loved having the freedom of my own place and being able to do whatever I wanted whenever I wanted, having all of those responsibilities at such a young age was difficult. I decided that it was time to get back in school and figure out exactly what I wanted. In order to go back to school full time and truly be able to focus on academics, I chose to move back home.

 

I found a path that suited me

It was a last minute decision to enroll myself into fashion marketing. I applied literally days before the semester started. I had been working in retail for the past 3 years and I felt that this was an industry I could truly see myself working in. This program was a complete match for me. The classes kept me intrigued and piqued my interest. I was participating in activities outside of class and for the first time in a cegep program, I was excelling. I had found a program that was exactly what I wanted.

The path became clearer

During my time in fashion marketing I was introduced to various fields in the fashion industry. I was shown the financial side, event planning, communications and much more. I was immediately drawn to the communications side and began taking part in all the activities that related to it. i had always had a passion for writing and a natural ease when speaking with other people, peers or my superiors. I was not shyband had strong opinions and loved voicing them. While speaking in front of crowds was not my favorite asoect initially, it was something that I was taught to do well in and I soon became comfortable speaking in front of large crowds. I became a contributor for the school magazine and during our second year fashion show I was in charge of my shows public relations team. Every group project I was a part of I made sure that I was in charge of or at least a part of the communications side. During the final year of my program we are responsible with coming up with our own business plan and executing the plan like a real business would. I was not only team leader of the yearlong project, but I was also responsible for all communication. This project only reinforced my belief that communications was the path for me. I decided to apply to the PR program at McGill. I couldn’t see myself committing to a 3-4 year program and the PR program was only a year so it was the perfect fit.

 

I felt a little let down

Coming from the program at LaSalle, I feel like I was almost over-prepared for this program. Many of the things that were covered last semester were things that I had covered. Many of the projects assigned were projects that I had already completed. The second semester isn’t quite as repetitive as the first one but there is still a lot of things being covered that I have covered previously. The other fashion marketing graduates that I know that have taken this project have voiced the same opinions. There are still some things covered that my original program hadn’t covered as completely but I do wish there had been other subjects introduced that I hadn’t previously covered.

 

My journey continues

After this semester I will continue throughout the summer semester in order to graduate from this program in less than a year. I was recently hired on at an events company where I will be working in both sales and marketing. While it is not directly in the communications side of the company, I know there will be room for me to assist with the communications and social media and I think having these new experiences will only prepare me better for a career in public relations.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

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